Podcast Episode: Sally Morrison

In this episode, Paul talks with industry marketing expert Sally Morrison, currently Chief Marketing Officer of Lightbox, De Beers’ lab-grown diamond jewelry brand. The conversation starts with a discussion about how the diamond industry has not moved fast enough in recent years to embrace a changing consumer. However, Sally expresses her enthusiasm towards the emergence of so many new, young jewelry designers and the positive impact that can have on the industry. Next, the two discuss the diamond industry’s supply chain transparency initiatives, generic diamond marketing, protecting the “gift of love” market and fine versus fashion jewelry. Last, the discussion moves to lab-created diamonds and the marketing process of differentiating the product from natural.
This podcast can be streamed below but is also available for download on Apple Podcasts and Spotify. Please share and subscribe!
Hosted by: Paul ZimniskyGuest: Sally MorrisonGuest plug: www.lightboxjewelry.comDate recorded: May 14, 2019Date published: May 17, 2019Length: 31:50
More information on PZDA’s State of the Diamond Market report can be found here.
Disclaimer: Please note that the contents of this podcast includes observations and opinions and the information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Paul Zimnisky and the guest does not accept culpability for losses and/ or damages arising from the use of this content. Third party use of the content is only permitted with permission.