Podcast Episode: David Kellie

Paul talks with marketing executive and CEO of the Natural Diamond Council (NDC) David Kellie about how his fresh perspective positions him well for the role of leading the industry’s category marketing effort. Paul and David also discuss what made De Beers’ “A Diamond is Forever” campaign so successful, what distributing marketing content is like in 2020, how the media covers the diamond industry and where to draw the line with “too much transparency” in retail.
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Hosted by: Paul ZimniskyGuest: David Kellie of the Natural Diamond CouncilGuest plug: www.naturaldiamonds.comDate recorded: October 9, 2020Date published: October 13, 2020Length: 21:44
More information on PZDA’s State of the Diamond Market report can be found here.
Disclaimer: Please note that the contents of this podcast includes observations and opinions and the information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Paul Zimnisky and the guest does not accept culpability for losses and/ or damages arising from the use of this content. Third party use of the content is only permitted with permission.