Podcast Episode: Stephen Lussier

In this episode of the Paul Zimnisky Diamond Analytics Podcast, Paul is joined by industry marketing legend Stephen Lussier. The episode begins with Paul sharing his “wish list” for the diamond industry. Next, the two discuss how the industry should reinvest profits from a record 2021. Then, Stephen explains why he sees men’s diamond jewelry as one of the next big opportunities for the industry. The conversation then moves to marketing diamonds in Japan and China, and the self-purchasing diamond consumer. The episode concludes with the two discussing diamond prices and whether the consumer goods industry will ever see another campaign the likes of “A Diamond Is Forever.”
This podcast can be streamed below but is also available for download on Apple Podcasts and Spotify. Please share and subscribe!

Hosted by: Paul ZimniskyGuest: Stephen LussierGuest plug: www.debeersgroup.comDate recorded: July 6, 2022Date published: July 8, 2022Length: 40:37
More information on PZDA’s State of the Diamond Market report can be found here.
Disclaimer: Please note that the contents of this podcast includes observations and opinions and the information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Paul Zimnisky and the guest does not accept culpability for losses and/ or damages arising from the use of this content. Third party use of the content is only permitted with permission.

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