Podcast Episode: Sally Morrison Returns
Podcast Episode: Sally Morrison Returns
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In this 83rd episode of the Paul Zimnisky Diamond Analytics Podcast, De Beers’ iconic marketing executive Sally Morrison returns to the show. The episode begins with Paul ranting about the “word play” used by some in the industry to prop up LGD. The two then discuss whether reverting to referring to “natural diamonds” as just “diamonds” (without a qualifier) could be strategic from a marketing standpoint. Next, Sally shares the results of a recent consumer survey revealing, amongst other things, the latest customer preferences towards lab-grown versus natural diamonds —which in part led to Desert Diamonds, De Beers’ newest “beacon” campaign. The two then analyze how financial temperament between women and men tends to differ when deciding on a budget for an engagement ring. Finally, the two talk about why large natural diamonds are outperforming, how the business of marketing diamonds has evolved and Sally’s recent trip to Rwanda to observe gorillas in their native habitat.
This podcast can be streamed below but is also available for download on Apple Podcasts and Spotify. Please share and subscribe!
This podcast can be streamed below but is also available for download on Apple Podcasts and Spotify. Please share and subscribe!
Hosted by: Paul ZimniskyGuest: Sally MorrisonGuest plug: www.adiamondisforever.comDate recorded: April 16, 2026Date published: April 19, 2026Length: 48:49
More information on PZDA’s State of the Diamond Market report can be found here.
A special thanks to this episode’s sponsor A Diamond is Forever. This holiday A Diamond Is Forever is introducing Desert toned Diamonds, more information can be found here.
Disclaimer: Please note that the contents of this podcast includes observations and opinions and the information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Paul Zimnisky and the guest does not accept culpability for losses and/ or damages arising from the use of this content. Third party use of the content is only permitted with permission.
More information on PZDA’s State of the Diamond Market report can be found here.
A special thanks to this episode’s sponsor A Diamond is Forever. This holiday A Diamond Is Forever is introducing Desert toned Diamonds, more information can be found here.
Disclaimer: Please note that the contents of this podcast includes observations and opinions and the information should not be considered investment or financial advice. Consult your investment professional before making any investment decisions. Paul Zimnisky and the guest does not accept culpability for losses and/ or damages arising from the use of this content. Third party use of the content is only permitted with permission.
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