Podcast Episode: David Kellie

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Paul talks with marketing executive and CEO of the Natural Diamond Council (NDC) David Kellie about how his fresh perspective positions him well for the role of leading the industry’s category marketing effort. Paul and David also discuss what made De Beers’ “A Diamond is Forever” campaign so successful, what distributing marketing content is like in 2020, how the media covers the diamond industry and where to draw the line with “too much transparency” in retail.

Hosted by: Paul Zimnisky
Guest: David Kellie of the Natural Diamond Council
Date recorded: October 9, 2020
Date published: October 13, 2020
Length: 21:44

More information on PZDA’s State of the Diamond Market report can be found here.

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